If you are hoping to grow your brand or increase sales of a specific product or service, you will more than likely be considering a marketing campaign. But what are the most cost-effective marketing strategies? After all, there is no point spending a small fortune on marketing if you are just starting out. Your goal will be to increase profits, not eat into them with a campaign that cannot guarantee results.
Some companies find that biding their time and allowing word of mouth to increase brand awareness is the best strategy, but this does not work for everyone. In fact, there are some companies that would not survive if they waited for word of their fantastic products and services to get out organically. To ensure your company makes it, you might need to take matters into your own hand by using a strategy designed to get people talking. How can you do this though?
Social Media Marketing
Many businesses find that social media is a terrific way to get their name out. By building an online community and engaging with your target audience through platforms such as Facebook, Twitter, Instagram, and TikTok, you can begin to drive traffic to your company website. You might even want to consider reaching out to a social media influencer who can promote your products or services.
Another way to make the most of social media marketing is to host a contest or draw for a specific prize. You can get participants to share your post, like your page, or retweet to be in with a chance of winning. This can instantly increase your following online. This is a low-cost type of marketing for most businesses. You would typically need to commit time to building up a social media community.Moreover, if you are using a social media influencer, you would likely send them products for free or give them access to a free servicein the hopes that they would then spread the word. For a contest, you would need to pay for the prize.
Blogging
The higher up in the search engine rankings that your website appears, the more people are likely to see it. So, how can you ensure your website ranks higher? One of the most effective ways of getting your website to appear higher is to update your site regularly. Adding to your blog daily or even weekly will help to drive traffic to the site. It is important, however, that the information in your blog is written well and is relevant for it to have a positive impact. The monetary cost of blogging would come if you were to hire a content writer, but you do have the option to delegate this job to someone in-house or even do it yourself.
Direct Mail Advertising
According to the people at Full Tilt Direct, experts when it comes to direct mail, strategies such as postcard marketing are both affordable and effective. They can be sent to existing customers or potential customers using in-house or purchased mailing lists. When used correctly, direct mail is highly effective. It should always include something to benefit the customer as well as a call to action. Postcard marketing campaigns are one of the most affordable types of direct mail because printing costs are low compared with other types of direct mail such as brochures. Mail costs are also lower.
Conclusion
When it comes to advertising campaigns, businesses have a lot of choice but in terms of cost-effective marketing, there are some strategies that work better than others. Namely postcard marketing, blogging, and social media.